HBR's 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)
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- Create Date：2021-12-27 09:53:48
- Update Date：2025-09-06
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- Author：Harvard Business School Press
- ISBN：1422189864
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Summary
NEW from the bestselling HBR’s 10 Must Reads series。
The best leaders know how to communicate clearly and persuasively。 How do you stack up？
If you read nothing else on communicating effectively， read these 10 articles。 We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation。
Leading experts such as Deborah Tannen， Jay Conger， and Nick Morgan provide the insights and advice you need to:
• Pitch your brilliant idea—successfully
• Connect with your audience
• Establish credibility
• Inspire others to carry out your vision
• Adapt to stakeholders’ decision-making styles
• Frame goals around common interests
• Build consensus and win support
Looking for more Must Read articles from Harvard Business Review？ Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Strategic Marketing
HBR’s 10 Must Reads on Teams
The best leaders know how to communicate clearly and persuasively。 How do you stack up？
If you read nothing else on communicating effectively， read these 10 articles。 We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation。
Leading experts such as Deborah Tannen， Jay Conger， and Nick Morgan provide the insights and advice you need to:
• Pitch your brilliant idea—successfully
• Connect with your audience
• Establish credibility
• Inspire others to carry out your vision
• Adapt to stakeholders’ decision-making styles
• Frame goals around common interests
• Build consensus and win support
Looking for more Must Read articles from Harvard Business Review？ Check out these titles in the popular series:
HBR’s 10 Must Reads: The Essentials
HBR’s 10 Must Reads on Collaboration
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Leadership
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Managing Yourself
HBR’s 10 Must Reads on Strategic Marketing
HBR’s 10 Must Reads on Teams
Reviews
Jb
，
20 years old but good fundamentals。 Liked the analysis of women-men communication styles。
Mayank
，
Really great concepts and skills for ceo's and business owners Really great concepts and skills for ceo's and business owners 。。。more
Anthony
，
Well。 It reads like a really long magazine article。 Nothing super great。 Almost dull。 I probably would have read each of the articles by themselves in a magazine， but all of them together was brutal！ I may have even enjoyed each article by itself in a magazine， but all together was a bit much。 Good info， poorly distributed， without a clear cohesion because it was from different authors in different time periods， and different professions。
John Jervy Ramos
，
It's both sad and interesting how the workplace and businesses work in terms of communicating。 There are no clear rules and you mostly learn stories shared in this book through personal experience。 I wonder how will this affect the current trend and adaptation the workplace is phasing through （2021）。 The book was very informative and helpful。 Surely， I'll recommend this to anyone starting his/her career。 It's both sad and interesting how the workplace and businesses work in terms of communicating。 There are no clear rules and you mostly learn stories shared in this book through personal experience。 I wonder how will this affect the current trend and adaptation the workplace is phasing through （2021）。 The book was very informative and helpful。 Surely， I'll recommend this to anyone starting his/her career。 。。。more
Dávid Grecu
，
It gave me strenght that even the most dramatic situations with managers， and people whom tend to boss around can be solved。 I truly recomand it！
Alexander Krastev
，
"10 задължителни четива" определено се нарежда на водещо място сред бизнес поредиците， които следя。 И тук 10-те избрани статии за комуникация на мениджърите - вътре и извън компанията - покриват максимално широк кръг от предизвикателства и дават директни и точни съвети за справянето с тях。 "10 задължителни четива" определено се нарежда на водещо място сред бизнес поредиците， които следя。 И тук 10-те избрани статии за комуникация на мениджърите - вътре и извън компанията - покриват максимално широк кръг от предизвикателства и дават директни и точни съвети за справянето с тях。 。。。more
Kristin
，
Somewhere between 3。5 and 4 starsI had to read this over the course of my current Managerial Communications class， and I really enjoyed reading something that wasn't a textbook。 I mostly enjoyed the articles I read， although some of the ideas didn't seem to translate well into modern times。 Anyone who is a manager or hopes to become one can benefit from reading this。 Somewhere between 3。5 and 4 starsI had to read this over the course of my current Managerial Communications class， and I really enjoyed reading something that wasn't a textbook。 I mostly enjoyed the articles I read， although some of the ideas didn't seem to translate well into modern times。 Anyone who is a manager or hopes to become one can benefit from reading this。 。。。more
Wasim-Uz-Zaman
，
The articles confirm your inner biases when you speak with another person in a workplace。 They are mostly personal views of experienced workplace veterans， consultans and writers who understand various human behavior to trigger responses through communication。 A read for a beginner in learning how to communicate better。
Radu
，
“HBR’s 10 Must Reads on Communication” puts together 11 essential articles from Harvard Business Review on the topic。 I found it surprisingly good - the articles are written by heavy-weight practitioners （CEO consultants， PR leaders etc） or specialized academics from top business schools。 The book gives you lots of insights on persuasion， effective communication or story telling。 And a lot of study cases， as many HBR Press books do。If you want to find out what are the book’s essentials and a few “HBR’s 10 Must Reads on Communication” puts together 11 essential articles from Harvard Business Review on the topic。 I found it surprisingly good - the articles are written by heavy-weight practitioners （CEO consultants， PR leaders etc） or specialized academics from top business schools。 The book gives you lots of insights on persuasion， effective communication or story telling。 And a lot of study cases， as many HBR Press books do。If you want to find out what are the book’s essentials and a few points， please visit our doitinvest。com website here:https://www。doitinvest。com/hbrs-10-mu。。。 。。。more
Nihit Parikh
，
This book is so good that I think every millennial should read it。 The sooner you read it， the better。
shivani
，
Communication is a make or break in the career world but even more so within one’s personal life。 It is the tool that makes one feel connected and allows for success。。。。 the root of all mental and emotional turmoil。 Thankfully， this book provided me with a greater sense of security with regards to my communication skills。 It provides a brief overview of communication dynamics within the office and a skilful approach in managing everyday situations。
Shikhar Sheel
，
Doesn’t really bring anything great to the table。
Dansav
，
It's ok， not surprising but easy to eyes and mind。 It's ok， not surprising but easy to eyes and mind。 。。。more
Ангел
，
Живота на корпоративният и мениджърски свят （или както е известно в нашето битуване - ролята на Шефа） се променя и човек трябва да се адаптира към този вид промяна。 Постоянното информиране и надграждане е ключово за успеха。 Истории събрани и разказани в "сборника" са от преди 30-40 години， в област， която се развива зашеметяващо бързо。 При всичкото в свят， който е подвластен на интернета и надигащя се гигант на изкуственят интелект， някой от техниките описани в статиите са морално и етично остар Живота на корпоративният и мениджърски свят （или както е известно в нашето битуване - ролята на Шефа） се променя и човек трябва да се адаптира към този вид промяна。 Постоянното информиране и надграждане е ключово за успеха。 Истории събрани и разказани в "сборника" са от преди 30-40 години， в област， която се развива зашеметяващо бързо。 При всичкото в свят， който е подвластен на интернета и надигащя се гигант на изкуственят интелект， някой от техниките описани в статиите са морално и етично остарели。 Отдавна е отминал периода на хартиена презентация или представяне на идея единствено преди аудитория или тесен кръг от специалисти。 Стойността на книгата се губи， по причина， че съща такава може да се напише за остарели терории по химия и физика （ които са във въвеждащите глави на учебниците ми от Университета）， макар актуални по време на пиане и мислене， но оборени в по-късни години。 Или написаване на книга по икономически теории， важащи за 18-19 век， неприложими в момента。 。。。more
David Lillico
，
Some good guidance on how to think about communicating rather than just doing， some tips already used in work and went welk
Timmytoothless
，
Some interesting and useful concepts in this book about communication in business management。 However， there is a fair amount of punching down in the book; some of the essays are written from world view that could be best described as overconfident and a few are downright odious。
Rebecca
，
read this for grad school， still counting it towards my total lol
Adamo Colombo
，
Comunicar é papel primordial dos líderes。 Mesmo quando não é a intenção， a atitude tomada remete uma mensagem que tem destinatários incertos， mas atentos。 O livro traz exemplos excelentes para a construção de equipes， o trabalho em grupos， e o exercício da liderança。 Além disso， apresenta dicas， casos e traz conceitos formulados por alguns autores que podem ser de muita valia na comunicação。É o primeiro livro lido da séria da HBR。 Espero poder ler outros mais。
Carolyn
，
I underlined multiple sections in this book。 That's how much I found value in the essays and studies that were presented。Harvard Business Review （HBR） is a series of collected essays， and this particular book centered on the topic of communication。 Some communication styles you might understand: analytical vs creative vs leadership。 Some people are followers， some leaders， some analysts。 But how can you use your communication to persuade people， not maliciously， but to perhaps steer clear from a I underlined multiple sections in this book。 That's how much I found value in the essays and studies that were presented。Harvard Business Review （HBR） is a series of collected essays， and this particular book centered on the topic of communication。 Some communication styles you might understand: analytical vs creative vs leadership。 Some people are followers， some leaders， some analysts。 But how can you use your communication to persuade people， not maliciously， but to perhaps steer clear from an argument？ Sure， you tell stories daily， but did you know even stories can be categorized to make an impact。 Being able to identify five messages leaders must have （so you can either correct this in yourself， or realize it in a bad/good leader）。It's powerful to be able to detect differences in communication。 Even silence communicates volumes。 I'd be surprised if you didn't walk away from this book without something you could change or enhance in how you give or receive communication。 。。。more
Hazza
，
يضم الكتاب عشر مقالات رائعة عن المواضيع تتعلق بالتواصل في بيئة الأعمال。 في كل مقال يوجد ملخص للفكرة الرئيسة وتطبيق عملي لها。 إحدى السلبيات هي أن الملخص وضع في نصف المقال مما اصابني بالحيرة في البداية。
Filipa
，
HBR's Must Reads on Communication was a great read。 I'm happy that HBR has decided to publish this collection of articles in a book。 They have more books on this collection and each book focuses on a different theme。 I wanted to start with 10 Must Reads on Communication since it's an important and relevant area for me - not only have I studied Communication in college， it's one of the themes I'm most fascinated about。 This book rounded up some of the most influential articles on communication， i HBR's Must Reads on Communication was a great read。 I'm happy that HBR has decided to publish this collection of articles in a book。 They have more books on this collection and each book focuses on a different theme。 I wanted to start with 10 Must Reads on Communication since it's an important and relevant area for me - not only have I studied Communication in college， it's one of the themes I'm most fascinated about。 This book rounded up some of the most influential articles on communication， including Conger's article The Necessary Art of Persuasion， which I had already studied at college。 The articles mostly focus on business-related communication， as expected， but it is not difficult to transpose the findings of the articles to other areas of life。 The author's findings are still relevant， even though some of the articles have been published 10 years ago。 If you are interested in some of these areas of knowledge （you can check the complete list on this collection here）， I'd recommend reading this HBR collection。 It's difficult to stay on top of everything that is written， said and published about a theme that interests you but this book helps you get in touch with some of the best known articles of that area while giving you the opportunity to read different theories on the same subject: everything in the same book。 。。。more
Lukasz
，
Rzutem na taśmę postanowiłem sięgnąć po niniejszą pozycję。 Świetna pozycja， chociaż jak na kompendia Harvard Business Review trochę dłuższa。 Przesłuchałem ją w formie audiobooka który w sumie trwa 7 godzin。Książka zawiera dziesięć artykułow publikowanych wcześniej na łamach czasopisma Harvard Business Review których głównym tematem jest komunikacja。 Pierwszy artykuł dotyczy sztuku prezentacji， szczególnie w kontekście podejmowania decyzji。 Autor artykułu daje rady jak przygotowywać prezentacje t Rzutem na taśmę postanowiłem sięgnąć po niniejszą pozycję。 Świetna pozycja， chociaż jak na kompendia Harvard Business Review trochę dłuższa。 Przesłuchałem ją w formie audiobooka który w sumie trwa 7 godzin。Książka zawiera dziesięć artykułow publikowanych wcześniej na łamach czasopisma Harvard Business Review których głównym tematem jest komunikacja。 Pierwszy artykuł dotyczy sztuku prezentacji， szczególnie w kontekście podejmowania decyzji。 Autor artykułu daje rady jak przygotowywać prezentacje tak aby skutecznie przekonać jej odbiorców。 Jak się okazuje to bardzo skomplikowany proces。 Odbiorców prezentacji można podzielić na kilka typów。 W zależności od tego jakim typ reprezentuje osoba która jest odbiorcę prezentacji powinniśmy odpowiednio dopasowywać nasze argumenty oraz styl prezentacji。 Odbiorców można podzielić na następujące kategorie: myśliciele， ludzie charyzmatyczni， kontrolerzy， sceptycy oraz naśladowcy。 Po przedstawieniu tego modelu komunikacji od razu byłem w stanie dopasować ludzi w moim otoczeniu do odpowiedniego typu。 Ten artykuł uświadomił mniej jak ważne jest dopasowywanie komunikacji do stylu odbiorcy。 To trudna sztuka i chyba jeszcze sporo muszę się uczyć aby ją dobrze opanować。Mógłbym się sporo rozwodzić o kolejnych artykułach， w skrócie wymienię o czym są dalsze artykuły zawarte w tym kompendium:Sztuka PerswazjiJak Milczenie zabija Twoją firmęJak zostać autentycznym mówcąOpowiadanie historyjekJak zaprezentować świetny pomysł w postaci "pitchu"Pięc rzeczy które powinni zmienić przywódcyUsunięcie stresu z trudnej rozmowy。Szczególnie ostatni artykuł o przeprowadzaniu trudnych rozmowach bardzo przypadł mi do gustu。 Opowiada on o tym jak rzygytowywać się i jak przeprowadzać trudne rozmowy， które zazwyczaj kosztują nas sporo stresu。 Okazuje się， że są metody pomagające zredukować stres który może towarzyszyć w trudnej rozmowie。Mocno polecam książkę。 Na pewno będę dalej sięgał po książki z tej serii。 。。。more
Kelly
，
Too many case studies， not much elaborations and deep insights。
Mahsa
，
كتاب را نشر هنوز با عنوان: "درباره ارتباطات: ده مقاله كه بايد خواند" منتشر كرده。من خودم معمولا نسبت به اينجور كتابها كه به آدم ميگويند چطور روابطت را با ديگران بهتر كنى بدبينم؛ ولى اين يكى را دربست توصيه ميكنم。 مقاله ها نصيحت نميكنند، بلكه واقعا به فرضيه هاى علوم شناختى و روانشناسى استناد ميكنند。 همه شان يا نتيجه مشاهدات ميدانى گسترده هستند يا توسط افرادى با تجربه و دانش بالا در زمينه كارى خودشان نوشته شده اند。در اصل، هدف كتاب كمك به كسانى است كه ميخواهند مدير شركتى باشند يا با مدير و همكارانشان كتاب را نشر هنوز با عنوان: "درباره ارتباطات: ده مقاله كه بايد خواند" منتشر كرده。من خودم معمولا نسبت به اينجور كتابها كه به آدم ميگويند چطور روابطت را با ديگران بهتر كنى بدبينم؛ ولى اين يكى را دربست توصيه ميكنم。 مقاله ها نصيحت نميكنند، بلكه واقعا به فرضيه هاى علوم شناختى و روانشناسى استناد ميكنند。 همه شان يا نتيجه مشاهدات ميدانى گسترده هستند يا توسط افرادى با تجربه و دانش بالا در زمينه كارى خودشان نوشته شده اند。در اصل، هدف كتاب كمك به كسانى است كه ميخواهند مدير شركتى باشند يا با مدير و همكارانشان كنار بيايند؛ ولى خيلى از مسائل مطرح شده به همه روابط انسانى قابل تعميم هستند。 همچنين، پشتوانه شناختى و روانشناسى تعدادى از مقاله ها برايم به شدت جالب توجه بود。براى مثال، مقاله اى كه توصيه ميكنم حتما بخوانيد، قدرت كلام، به اين مساله اشاره ميكرد كه در جوامع ما، معمولا بچه ها در گروههاى همجنس خودشان اجتماعى ميشوند، و به دليل وجود كليشه ها، شيوه اجتماعى شدن پسرها و دخترها متفاوت است。 در نتيجه معمولا "دخترها آئينهاى گفتگو را به شيوه اى ياد ميگيرند كه بر بعد نزديك سازى رابطه و تفاهم تاكيد دارد و اين در حالى است كه پسرها آئينهايى را مي آموزند كه بر بعد جايگاه و مقام تاكيد دارد。" كه ميتواند توضيح دهنده بسيارى از تفاوتهاى به ظاهر باطنى در رفتارهاى دو جنس باشد。 مقاله اى ديگر، استرس را از گفتگوهاى پر استرس بيرون كنيد، به اين نكته اشاره ميكرد كه همه ما ممكن است در مقابل نوع خاصى از رفتار آسيب پذير باشيم。 براى مثال در مقابل تهمت شنيدن يا رفتار تهاجمى。 و توصيه هايى داشت كه چگونه با شناختن واكنش خودمان و آماده بودن، هنگام مواجهه با اين نوع رفتارها واكنش بهترى داشته باشيم。اينها تنها دو نمونه از مقاله هاى جالب توجه كتاب بودند。 در مجموع به نظرم كتابى است كه ارزش خواندن را دارد و به خوبى ميتواند فكر آدم را مشغول كند。 。。。more
Miguel Pinto
，
its a nice collection of reads that high really important aspect of communication。its focused for business but as a UX professional I found this collection of articles really interesting because it explores things that I did naturally and also some that I did not know and will explore in the futureif you are a UX professional I totally recommend this read
Ken Simmons
，
Excellent practical information for any aspiring manager or leader。 Wish I would have read it years ago。
Angie
，
I highly recommend this book to anyone in leadership or executive positions。 It discusses everything from managing silence， constructive feedback， and organizational changes。
Daniil Bratchenko
，
This is a collection of relatively long articles。 Some of them are good， some are not。 I guess it depends on what you already know and do not know， your environment。A couple of articles that I really liked made the whole book worth it。Conveniently， each article has a short summary。 I recommend skimming through the summaries。 When a summary interests you， read the whole article。
Alaa Bahabri
，
الكتاب عبارة عن أهم المقالات التي نشرت في مجلة هارفرد بزنس ريفو خلال الأعوام الماضية،،الكتاب ممتع جداً ، و يثير التفكير حول ما هي اسس المقال الناجح الذي لا يموت ، حيث إن أعمار بعض المقالات تجاوزت ال20 سنة！و أرى أن أهمها هو :-أنها مبنية على دراسات تعد حجر أساس في مجالها-أن بها خطوات عملية-أنها مدعمة بحالات و قصص-الأسلوب الممتع جداً。。عموماً : المقالات تتنوع أنواع من التواصل الإداري، و التفاوض، وأسس الإقناع، وكيفية استخدام القصص
Muhannad
，